What do CSC and a shoe company have in common?

Last week, I had lunch in San Francisco with Amie Garcia, co-CEO of Livie & Luca, a great shoe company with a particular dedication to creating a better world.

Launched in 2005, Livie & Luca’s mission is to spread joy—something their founders do, not only through their whimsical children’s shoe designs, but in the entire way they run their business. The company is committed to creating fair working conditions in their factories, using sustainable and eco-friendly materials as much as possible and giving back to charities that share their ideals.

It was refreshing to sit down with a successful business leader whose concern for corporate social responsibility is a core part of the company’s business model. After all, 65 percent of Americans agree that it’s “extremely” or “very” important to buy products or services from a company that shares their values or principles, according to a study by the National Consumer League and Fleishman Hillard.

The Cancer Support Community was grateful to receive a generous gift from Livie & Luca, which will go to support our mission to ensure that all people impacted by cancer are empowered by knowledge, strengthened by action and sustained by community.
Livie & Luca’s co-CEOs, Amie Garcia and Mitzi Riva, have friends and family touched by cancer, and they identified the Cancer Support Community as an organization to support.

Be sure to check out their adorable line of playful, handmade shoes at www.livieandluca.com.

Who would have thought a kids’ shoe company would share some of the same values as CSC?


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